The Site

lillianvernon.com (the "Site") is owned and operated by Lillian Vernon Corporation. The effective date of this Privacy Policy is April 12, 2006.

Our Privacy Pledge

Lillian Vernon Corporation values its customers and respects their need to feel secure while shopping on our Site. We have gone to great lengths to provide a user-friendly online shopping environment that features unique products at exceptional values. Please review the information below to better understand the safeguards and policies at lillianvernon.com. This Privacy Policy applies only to the information collected through this Site. By using the Site, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, then do not use the Site.

If you still have privacy concerns that you feel are not addressed in this information, please contact a Lillian Vernon Corporation Customer Service Representative at:

Lillian Vernon Corporation - Customer Service
100 Lillian Vernon Drive
Virginia Beach, VA 23479-0002
1-800-901-9291
email

This Site is not intended for use by children. We will not knowingly collect any personally identifiable information submitted by visitors to the Site who are under the age of 13.

The Kind of Information We Collect and How We Use It

Personal Information

We collect the personal information that you provide us while on the Site, such as your name, address, email, phone number and other data we need to complete your order, request or registration.

When purchasing from the Site, you have the option to log in as a "Registered User" or shop as a guest. Although optional, registration allows us to personalize your shopping experience. Registration also offers a number of convenience features such as stored billing and shipping and credit card information, and allows access to member-only areas.

We may use third party contractors to help us operate our business and the Site, such as personal shopping assistance, order processing and shipping, and assisting in organizing, processing and administering our data. We may share information about you with these third party contractors for those purposes. We provide our service providers only with the information they need to perform their services, and they are permitted to use the information only for that specific purpose or as required by law, unless any additional use of information is separately permitted under this Privacy Policy.

We may also use your email address to send you emails about hot products, specials and online promotions. From time to time, we may also use your email address to send you information about selected third party products, services or offers we think may be of interest to you. Each email you receive from us provides a link to unsubscribe to future mailings by following the unsubscribe directions that appear at the bottom of each email. If you do not want to receive emails about our offers or products or those of these selected third parties, just Contact Us, call 1-800-901-9291, or write to us at: Customer Service Department, Lillian Vernon Corporation, 100 Lillian Vernon Drive, Virginia Beach, VA 23479-0002. If you are a Registered User, you can also choose not to receive marketing emails from us or these selected third parties by simply logging in and going to your Personal Profile. There you can UNCHECK the boxes giving us permission to continue emailing you about our offers or third party offers. Please note that even if you choose not to receive marketing emails from us, you may still hear from us regarding your order status and any other service issues and order status updates that will allow us to provide you with the optimal shopping experience.

We may also use your name, postal delivery information and phone number to contact you offline, such as to send you Lillian Vernon catalog mailings. From time-to-time, we may also share your name and mailing address with certain direct marketing companies so that they may contact you about products, services or offers that we think would be of interest to you. If you do not wish us to contact you offline, receive such mailings, or allow us to share your information with these direct marketing companies, please Contact Us, call 1-800-901-9291, or write to us at: Customer Service Department, Lillian Vernon Corporation, 100 Lillian Vernon Drive, Virginia Beach, VA 23479-0002.

Lillian Vernon Corporation gives Registered Users the opportunity to review and update the personal information that you have provided to us by visiting your Personal Profile. Please note that deletions of your personal information or changes in your Personal Profile may not be effective immediately.

Financial Information

We may collect your financial information such as credit and debit card numbers and bank and other financial institution account numbers in connection with transactions you enter into with Lillian Vernon Corporation. We use your financial information to help us process these transactions. We may use third party service providers to help us perform some of these tasks. In such instances, we will provide your financial information to these third parties for the sole purpose of performing these tasks. We may also provide your financial information to your credit card issuer, financial institutions, credit card processors or other payment processors to process transactions. We will not be responsible or otherwise liable for any use or disclosure of your financial information by a third party to whom Lillian Vernon Corporation is allowed to disclose your financial information under this Privacy Policy.

When You Ship to Another Recipient

We only collect the name(s) and postal delivery information necessary to fulfill your requests to ship to alternate addresses. We never share this information with third parties, except those third parties contractors providing fulfillment services as described above. If necessary, we may use this information to contact these individual with service issues relating to the order. We may also use these names and postal delivery information to send mailings, such as Lillian Vernon catalog mailings. If you do not wish us to send these individuals such mailings, please Contact Us, call 1-800-901-9291, or write to us at: Customer Service Department, Lillian Vernon Corporation, 100 Lillian Vernon Drive, Virginia Beach, VA 23479-0002. If you are a Registered User, you have the option to either maintain or delete contacts from your "Address Book" at any time.

When You Use the "Tell-A-Friend" Option

This unique feature allows you to share information about a particular item you think may be interesting to another individual. We do not retain your friend's name or email address after the email has been sent, share their information with outside parties, or contact them.

Aggregate Browsing Information

This Site may collect aggregate reporting information about Site usage. This information is used only by Lillian Vernon Corporation. No personal or personally identifiable information is gathered or used for this process. This Site may also collect non-personally identifiable information such as your web browser type, operating system type, Internet service provider domain, or the speed of your Internet connection. The Site uses third-party service providers to serve relevant ads on our behalf across the Internet and sometimes on the Site. This service provider collects and uses certain anonymous information about your visits to this and other web sites to provide you with targeted advertisements for goods and services. No personally identifiable information is collected or used in this process.

What Are "Cookies" and How Are They Used

To enhance your experience with the Site, we must use "cookies." Cookies are text files we place on your computer to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, once you choose to furnish the Site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on the Site. For example, we may use cookies to personalize your experience at our web pages (e.g. to recognize you by name when you return to the Site), save your password in password-protected areas, and enable you to use shopping carts on the Site. We also may use cookies to display to you products, programs, or services that you may find of particular interest. We may also use small pieces of code called "web beacons" (also known as "clear gifs" or "pixel tags") to collect anonymous and aggregate advertising metrics, such as counting page views, promotion views, or advertising responses. These "web beacons" may be used in conjunction with cookies that conform to our cookie policy.

Third parties present on the Site, such as advertisers, may also place cookies on your browser.

Network Advertising

We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user. If you would like more information about this practice and to know your choices about not having this anonymous information used by our third party service provider, please click here.

You can also read more about online marketing practices and the technologies that support them by visiting the Network Advertising Initiative's website by clicking here.

Sale of Our Corporation

As in any business venture, the sale, merger or declaration of bankruptcy of the company is always a possibility. Should Lillian Vernon Corporation ever declare bankruptcy or should it or its assets ever be acquired by or merged into another organization, all customer information we have collected will be treated as an asset and may be transferred to a third party.

Compliance with Law or for Safety's Sake

We may also disclose your information when we determine it is necessary to comply with applicable laws or protect the interests or safety of Lillian Vernon Corporation or other visitors to the Site.

Links

The Site may contain links to other sites, including, among others, those of advertisers, other third parties and companies whose trademarks may appear on the Site. We are not responsible for the information collection practices or the content of the sites to which we link.

Our Commitment to Data Security

Lillian Vernon Corporation is dedicated to implementing measures to protect against the unauthorized access of your private information and providing you with a safe and secure online shopping experience. To that end, we have installed security and encryption features (Secure Socket Layer Technology). Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your information, we cannot ensure or warrant the security of any information you transmit to us.

Changes to the Lillian Vernon Corporation Privacy Pledge

We reserve the right to update and modify this Privacy Policy at any time. Your use of the Site constitutes your agreement to the policies and procedures set forth in this Privacy Policy. If our information practices change, we will post these changes on the Site. Your use of the Site following the posting of such changes to the Privacy Policy will constitute your acceptance of such changes on the Site. We encourage you to review our Privacy Policy periodically. If you have any additional questions, please contact a Lillian Vernon Customer Service Representative via email or 1-800-901-9291.